SMS Marketing

How do you do SMS marketing?

SMS marketing service is a powerful marketing tool if it is intriguing enough to be opened. It is an exception as it has an opening rate of 98% in the first 2 minutes of delivery. SMS marketing is sending bulk messages without access to the internet to a selective user database. A business contacts interested customers with messages containing suitable information about their product or service. The major issue of the service is 'IF' the message sent is opened or not. This is generally not faced by clients of The Marcom Avenue who opt for our SMS marketing services in India.

Should the customer open YOUR SMS?

The customer will only open such a message if it contains information that they cannot resist not knowing. We have developed an irrefutable SMS marketing strategy that has a maximum opening rate as per industry standards. We create buyer personas for our SMS marketing strategy. These personas are based on the customer's thought process and purchase behavior. The message highlights the utility of the product/ service in regular use.

As an SMS marketing company, we look at other factors that motivate the receiver to purchase the product/ service.

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