Experiential UX for
Yonex Sunrise

objectives

Our objective was to establish and launch a robust Direct-to-Consumer (D2C) platform for Sunrise Yonex, encompassing the development of a user-friendly website, creation of compelling graphics and banners, and production of engaging A+ Content. This initiative aimed to enhance customer accessibility, streamline the purchasing process, and elevate the brand's digital presence in the sporting goods market.

tactics

Wireframing & Prototyping
Our next step involved creating wireframes to map out the structure and navigation of the interface. These wireframes focused on functionality and user flow.This iterative approach allowed us to refine the interface design and ensure seamless usability.
User Research and Persona Development
We began by conducting extensive user research to deeply understand Sunrise Yonex's target audience. These personas served as our compass throughout the design process, ensuring every decision was rooted in meeting user needs effectively
Visual Design and Iterative Testing
With a clear structure in place, we infused Sunrise Yonex's brand identity into the visual design. Colors, typography, and imagery were carefully selected to align with the brand while enhancing user engagement.

Prototype

Our Solutions
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Experiential
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