Enhance VBL’s employee-focused digital presence and position it as an organization prioritizing employee well-being, inclusivity, and diversity. Achieve a 30% growth in social media followers within six months while reinforcing its stature as a global PepsiCo bottler.
Negligible online footprint focused on employer branding.
Need to effectively communicate VBL’s internal culture and commitment to employee well-being.
Position VBL as a thought leader in gender equality within the FMCG space.
