Social Media Playbook for Employer Branding Success for Varun Beverages Limited

Social Media Marketing

objectives

Empowering VBL through engaging social media presence focused on showcasing their vibrant team, culture, and employee stories. Highlighting the people fosters connection, attracts top talent, and reinforces their commitment to a supportive workplace environment.

tactics

Boosting Online Presence

Establish an online footprint with emphasis on employer branding - highlighting their favourable employee policies, and evolved vision, which focuses on things like inclusivity, diversity, and inclusion.

Strategic Campaign Planning

The "InfluenceHERs of VBL" campaign spotlighted VBL's commitment to gender equality, showcasing their endeavours to break barriers and transcend gender limitations.