Social Media Playbook for Employer Branding Success for
Varun Beverages Limited
Social Media Marketing

objectives

Enhance VBL’s employee-focused digital presence and position it as an organization that prioritizes employee well-being, inclusivity, and diversity. Achieve a 30% growth in social media followers within six months while reinforcing its stature as a global PepsiCo bottler.

tactics

Optimised Content Creation
Developed engaging content such as employee testimonials, behind-the-scenes videos, and infographics showcasing VBL’s work culture.
SEO-Driven Blog Posts
Published articles on topics like employee well-being, diversity in the workplace, and sustainability efforts to enhance search engine visibility.
Social Media Activations
Designed Instagram and LinkedIn posts featuring inspiring stories of women at VBL to drive engagement.
Video Series on Gender Equality
Developed short videos narrating the journeys of female employees, showcasing their achievements and challenges.
Thought Leadership Articles
Published insights from VBL executives on leadership, innovation, and growth, enhancing the brand’s credibility.
Employee-Led Campaigns
Encouraged employees to share their experiences and achievements on social media, creating an authentic brand voice.

Results

Growth in Instagram followers

455%

Growth in Instagram followers
Surge in linkedin followers

84%

Surge in linkedin followers
Growth in Youtube subscribers

100%

Growth in Youtube subscribers
Share of voice within the industry

58%

Share of voice within the industry

Another gem added to our collection

Our Solutions
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