The objective was to raise awareness for two major product lines: Korean wear and the DC Marvel collection. The team aimed to create a key differentiator in the brand film by incorporating state-of-the-art CGI effects, while completely mitigating logistics for the outdoor shoot.
The agency was tasked with completing two one-minute films, four 30-second reels, and over 40 fashion shoots within a record production time of just 8 hours.
Meticulous planning and execution by the team ensured not only timely delivery but also achieved a "viral" status within 20 minutes of going live.
To add an extra flair to the entire shoot, the agency composed a rap.
