Brand Building for
Sonam Label
Model Product Photoshoot & Reels, Brand Guidelines, Brand Launch, Social Media Marketing, ORM, Industry Event Participation

objectives

Position Sonam Label as the premier destination for bridal and festive wear that seamlessly blends tradition with modern elegance. Launch the brand with a strategy that captures the essence of heritage and contemporary style, driving the first order to scaling to its 100th order.

 

tactics

Brand Identity
Curating a distinctive brand identity means developing assets that balance cultural preservation with modern fashion. This included mission and vision statements, a logo, tagline, lookbook, & personalized measurement diary, and event materials.
Brand Launch
Creating anticipation with a storytelling campaign that reveals Sonam Label's blend of tradition and modernity. Using a 9-grid Instagram layout to unfold the brand's narrative and connect emotionally with the audience.
Launch
Maintain momentum by featuring passion and detailing by the owner, real customers and influencers. Use these stories to build community and loyalty, creating a sense of belonging among customers.
Post-Launch
Sustaining momentum by showcasing the owner's passion, and real customers and influencers. Use these stories to build community and foster customer loyalty.
Strategic Business Growth
Strategic growth targets exclusive bridal and festive events aligned with Sonam Label’s values. These events provide immersive experiences where customers explore tradition and modernity, and influencer collaborations build community.

Results

Organic Reel Views in one month

1500

Organic Reel Views in one month
Organic Reach in first month of launch

13,200

Organic Reach in first month of launch
Bulk wedding orders in one month

Bulk Orders

Bulk wedding orders in one month
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A post shared by Sonam Label (@sonamlabel)

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A post shared by Sonam Label (@sonamlabel)

View this post on Instagram

A post shared by Sonam Label (@sonamlabel)

Our Solutions
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Digital
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Tech
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Ads
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Experiential
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