The Marcom Avenue

Brand Identity

Curating a distinctive brand identity means developing assets that balance cultural preservation with modern fashion. This included mission and vision statements, a logo, tagline, lookbook, & personalized measurement diary, and event materials.

Brand Launch

Creating anticipation with a storytelling campaign that reveals Sonam Label's blend of tradition and modernity. Using a 9-grid Instagram layout to unfold the brand's narrative and connect emotionally with the audience.

Launch

Maintain momentum by featuring passion and detailing by the owner, real customers and influencers. Use these stories to build community and loyalty, creating a sense of belonging among customers.

Post-Launch

Sustaining momentum by showcasing the owner's passion, and real customers and influencers. Use these stories to build community and foster customer loyalty.

Strategic Business Growth

Strategic growth targets exclusive bridal and festive events aligned with Sonam Label’s values. These events provide immersive experiences where customers explore tradition and modernity, and influencer collaborations build community.

Brand Building for Sonam Label

Model Product Photoshoot & Reels, Brand Guidelines, Brand Launch, Social Media Marketing, ORM, Industry Event Participation

objectives

tactics

Brand Identity

Brand Launch

Launch

Post-Launch

Strategic Business Growth

Results

1500

13,200

Bulk Orders

Hello!

Woah

Digital

Tech

Ads

PR

Growth

Experiential