Achieved 3x Engagement Growth for
Reliance MET City

Social Media Marketing, Online Reputation Management (CEO + BRAND), Website UI/UX, BTL

objectives

To amplify Reliance MET City’s digital presence and create a powerful online footprint, the goal is to strategically enhance brand visibility, engage audiences effectively, and drive significant organic traffic to the website. By employing a dual-pronged approach of innovation and optimization, this strategy will position Reliance MET City as a leading name in its industry while delivering measurable results.

Actionables

• A robust online and offline identity that resonates with both existing and potential stakeholders.

• A surge in high-quality organic traffic, ensuring sustained visibility and engagement.

• Enhanced customer trust and brand credibility through strategic reputation management.

• A user-friendly website that acts as a seamless gateway to all Reliance MET City offerings.

• Measurable ROI through data-driven campaigns and local activations.

tactics

Multi-Faceted Marketing Campaigns
Launched an integrated approach combining online and offline campaigns, ensuring brand visibility across multiple touchpoints. These campaigns were designed to appeal to diverse target audiences, effectively positioning Reliance MET City in the competitive real estate market.
Optimized UI/UX for Website
Revamped the website with a focus on SEO-friendly content, user-centric design, and engaging visuals. This enhanced user retention, improved readability, and ensured a seamless browsing experience, leading to an increase in organic traffic.
Content-Driven Social Media Strategy
Created and executed a compelling social media strategy highlighting Reliance MET City’s strengths, achievements, and offerings. Consistent posting, engaging content formats (carousels, videos, infographics), and user-generated content contributed to increased follower engagement and growth.
Data-Driven Insights for Campaign Optimization
Collected and analyzed user data to refine campaigns, ensuring the right content reached the right audience. Insights from analytics shaped tailored messaging and visuals, leading to improved campaign performance and higher conversions.
Thought Leadership Positioning
Leveraged the expertise of Reliance MET City’s executives to build credibility. By sharing insights on real estate trends, sustainable practices, and growth strategies, the brand established itself as a thought leader in the industry.
Engaging Video Content
Developed visually appealing video campaigns, including the "Life at MET City" and "Building a Future Together" series. These videos showcased the township’s infrastructure, employee culture, and success stories, driving higher YouTube engagement and organic views.

Results

Organic increase in website traffic

39%

Organic increase in website traffic
in Social Media Engagement.

3x

in Social Media Engagement.
Organic Views on YouTube.

76K

Organic Views on YouTube.
Organic Surge in Social Media Impressions

647%

Organic Surge in Social Media Impressions