30% boost in sales in a month for
Priyagold
Performance Marketing, D2C Launch

objectives

Priyagold was entering a new sales channels - D2C for their FMCG products and new launches.

They approached The Marcom Avenue with the objective of generating sales for their newly launched range of premium gift packs. They aimed to increase brand awareness, drive traffic to their website, and ultimately boost their sales through targeted digital campaigns. 

tactics

Ad setup & optimization
We developed and optimized ad campaigns to enhance brand visibility and drive engagement, focusing on strategic targeting and compelling creatives to maximize ROI and brand impact.
Celebrity Endorsement
For their festive season collection, we leveraged celebrity endorsment with Kiara Advani and Disha Patani, effectively capitalizing on their influence to enhance brand visibility, drive engagement, and boost sales during the festive period.
Launch of D2C platform
We led Priyagold's transition to a D2C platform with their new website launch, marking their entry into direct-to-consumer sales and enhancing online accessibility and customer engagement significantly.

Results

ROAS

8.2

ROAS
Units sold within a month

2500+

Units sold within a month
Our Solutions
The
Woah
Films
The
Digital
Avenue
The
Tech
Avenue
The
Ads
Avenue
The
PR
Avenue
The
Growth
Avenue
The
Experiential
Avenue