Marketing Strategy, AI, Video Production, Content Creation, Content Marketing
objectives
To make Nestlé’s 2000 brands a household essential by enhancing brand visibility and increasing consumer engagement, with a focus on their global icons and local favorites.
tactics
Interactive Chatbot Integration
Designed and implemented an AI-powered chatbot integrated with Google Assistant. It provided personalized recipe recommendations tailored to children’s profiles and preferences, making meal planning interactive and engaging.
Personalized Recipe Videos
Created captivating meal preparation videos, including gifs, stop-motion animations, and TVCs, showcasing simple, 3–4 step recipes that appealed to both parents and children.
Content Gamification
Introduced a gamified approach to meal planning by featuring Nestlé’s unique twist with unconventional ingredients, encouraging consumers to explore explosive flavor combinations.
Family-Focused Campaigns
Launched campaigns that celebrated family mealtime moments, leveraging the emotional connection between food, family, and culture.
Social Media Optimization
Curated visually appealing and shareable content, amplifying Nestlé’s presence across platforms to engage with digital-first audiences effectively.
Collaborative Influencer Marketing
Partnered with family-oriented influencers to demonstrate the versatility of Nestlé products through live recipe demos and real-life parenting hacks.
