Advocating Agri Commodity Market Stability & Policy Reforms for
NCDEX

Advocating Agri Commodity Market Stability & Policy Reforms

objectives

To execute a strategic PR campaign that highlights the implications of SEBI’s suspension of trading in seven agricultural commodities while positioning our client as a key industry voice. Through targeted media outreach, expert commentary, and thought leadership initiatives, the objective was to secure widespread coverage in leading business and financial publications, reinforcing the client’s credibility, enhancing their visibility, and strengthening their influence in the commodities market.

tactics

Media Roundtables
Organized discussions in key markets—Delhi, Madhya Pradesh, Rajasthan, and Maharashtra—to engage journalists, industry experts, and stakeholders on SEBI’s suspension of seven agri commodities.
Expert Commentary & Thought Leadership
Positioned the client as a key industry voice by facilitating expert opinions and insights across top business and financial publications.
Targeted Media Outreach
Engaged with leading journalists and publications to ensure extensive coverage of the issue, reinforcing the client’s credibility in the commodities sector.
Strategic Messaging
Developed and disseminated clear, impactful messaging to highlight the implications of SEBI’s decision and the client’s perspective.
Stakeholder Engagement
Strengthened industry presence by fostering meaningful discussions with relevant stakeholders, enhancing visibility and influence.

Results

Total AD Value generated

156M+

Total AD Value generated
Total PR Value generated

624M+

Total PR Value generated
Share of Voice

76%

Share of Voice