Promoting Holistic Wellness and Lifestyle Transformation for Lifelong
Lifelong – Positioned as a frontrunner in the health and wellness space through the launch of its Fitness & Wellness store in Lucknow. Leveraged brand ambassador Milind Soman and media interactions to drive visibility and strengthen brand leadership.
objectives
To amplify the launch of the Fitness & Wellness store in Lucknow, a high-impact PR campaign was executed with the objective of positioning the brand as a frontrunner in the health and wellness segment.
tactics
Press Conference
Organized a high-impact press conference in Lucknow to engage journalists and stakeholders around the launch of the Fitness & Wellness store. Facilitated exclusive media interactions with brand ambassador Milind Soman and founder Varun Grover, resulting in strong editorial coverage and brand visibility
Targeted Media Outreach
Engaged with leading journalists and publications to ensure extensive coverage of the issue, reinforcing the client’s credibility in the fitness and wellness sector.
Strategic Messaging
Developed and disseminated clear, impactful messaging to highlight the launch of the Fitness & Wellness store in Lucknow and position the brand as a leader in the health and wellness space.
Stakeholder Engagement
Strengthened industry presence by fostering meaningful discussions with relevant stakeholders, enhancing visibility and influence.
