1.5X increase in sales for Instax
Brand Positioning, Product Launch, Sales, SEO

objectives

  • Position Instax as a brand that creates memories

  • Increase online sales via Instax's ecommerce platform.

  • Launch Instax mini 40.

  • Recover abandoned carts to boost conversion rates.

 

tactics

SEO for Website visibility
Enhanced SEO to improve Instax's website visibility and drive sales away from third-party platforms.
Brand Repositioning
Created content marketing to position Instax as a premier gifting product.
Launching Instax mini 40
Utilized strategic communication, paid advertising, and PR activities to build a strong brand image for Instax and ensure successful product launch.
Recovered Abandoned Carts
Implemented measures to recover abandoned carts and improve conversion rates on the ecommerce platform.

Results

Organic website Traffic increase

48%

Organic website Traffic increase
Surge in Bulk booking

32.6%

Surge in Bulk booking
Increase in Sales

1.5X

Increase in Sales
Boost in social media engagement

56%

Boost in social media engagement
Our Solutions
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Woah
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The
Digital
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The
Tech
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Ads
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The
PR
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The
Growth
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The
Experiential
Avenue