1.5X increase in sales for
Instax
Brand Positioning, Public Relations, Product Launch, Sales, SEO

objectives

Brand Positioning: Reinforce Instax as a premier gifting product that creates cherished memories.

Product Launch: Ensure a successful launch of the Instax Mini 40.

Awareness Drives: Strategic Public Relations Initiatives in Category A Media

Sales Growth: Increase online sales through Instax’s e-commerce platform.

SEO Optimization: Enhance website visibility and reduce dependency on third-party platforms.

Abandoned Cart Recovery: Improve conversion rates by addressing abandoned cart challenges.

tactics

SEO for Website Visibility
Enhanced SEO coupled with PR Strategy to improve Instax's website visibility and drive sales away from third-party platforms.
Brand Repositioning
Created content marketing to position Instax as a premier gifting product.
Launching Instax mini 40
Utilized strategic communication, paid advertising, and PR activities to build a strong brand image for Instax and ensure successful product launch.
Recovered Abandoned Carts
Implemented measures to recover abandoned carts and improve conversion rates on the ecommerce platform.

Results

Organic Website Traffic Increase

48%

Organic Website Traffic Increase
Surge in Bulk Booking

32.6%

Surge in Bulk Booking
Increase in Sales

1.5X

Increase in Sales
Boost in Share of Voice

56%

Boost in Share of Voice
Our Solutions
The
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Digital
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Tech
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Ads
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PR
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Growth
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Experiential
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