FIITJEE, a leading educational institution, aimed to address challenges in its online reputation caused by unanswered queries and negative mentions. These issues impacted the perception of the brand, despite its strong market presence. The goal was to rebuild trust, enhance engagement, and achieve a significant increase in conversions.
tactics
Deep Listening and Insights
Monitored online platforms to identify pain points by tracking mentions, comments, and queries relevant to students and parents. Leveraged tools for sentiment analysis to pinpoint key areas of concern.
Empathetic Response Mechanism
Crafted personalized, empathetic responses to address negative comments, providing clear solutions and transparent communication. This approach ensured timely engagement and diffused tension.
Content Seeding Strategy
Published success stories of alumni who benefited from FIITJEE’s programs, parent testimonials, and detailed case studies of teaching methodologies to highlight the institute’s value proposition.
Reputation Repair Campaigns
Focused on amplifying positive reviews across social platforms, including running targeted campaigns to promote real-life student achievements and results from FIITJEE’s competitive training.
Live Interaction Series
Hosted live Q&A sessions and webinars with educators, alumni, and counselors to directly engage with prospective students and parents, building trust through real-time interactions.
Proactive Engagement Through Forums
Actively participated in education-related forums and groups to share valuable insights, address misinformation, and establish FIITJEE as a trusted voice in academic excellence.
