Lead Generation Through Paid Advertisement for Chanakya University
Lead Generation
objectives
Chanakya University sought to establish itself as a leading institution for undergraduate (UG) and postgraduate (PG) programs, attracting high-quality student leads through paid advertising.
tactics
Research
We knew a one-size-fits-all approach wouldn't cut it. Instead, we became an extension of the Chanakya University marketing team, and became a growth partner in success.
Deep Dive
We understood Chanakya's unique offerings (curriculum, faculty, etc.) and ideal student profiles.
Multi-Platform Powerhouse
Targeted paid ads on Meta & Google reached the right students at the right time.
Compelling Copy
We crafted messages that resonated with specific student groups (career focus for UG, renowned faculty for PG).
Eye-Catching Creatives
We created vibrant visuals showcased campus life, diverse students, and world-class facilities.
