Establishing ABBS as a premier B-school in the country for ABBS
PR
objectives
To enhance brand recognition and establish a strong brand identity among the target audience through an effective brand building strategy using PR.
tactics
AWARENESS
To augment the awareness exercise and emphasize ABBS's NAAC Assessment, and Accreditation, and feature the institute in both traditional and regional media.
THOUGHT LEADERSHIP
Regularly collect, circulate and disseminate commercial statistics and insights related to its transformative learning programs curated by experienced industry leaders.
TRUST
Build and solidify ABBS's reputation as a premier educational institute that provides top-quality education.
