Rise of Generative AI in Production Media- Impact and Future

2022 marked a breakthrough year for generative artificial intelligence (AI), witnessing the rise of language models like ChatGPT, text-to-image models such as Midjourney, and text-to-video models like Sora Open AI. 

These models have brought about a significant transformation for digital marketing agencies, content creators, and social media channels. LLM or Large Language Models are potent enough to generate naturalistic, human-sounding, and emotive texts, videos, and photos. 

Is this a negative development or another milestone in the era of Industry 4.0? All in the right energy and positive perspective, these LLLMs have created new business opportunities for marketing agencies especially those who cater to digital space. 

Some of these opportunities are: 

* Automated content generation: These LLMs can auto-generate texts, photos, and videos in large quantities; which will save the time and effort of creative geniuses. Creators can spend time working on trimming and humanising the generated media content. 

* Accurate and improved content: Language models improve their accuracy and content quality through the tasks they perform. These models can process vast amounts of data quickly, generating accurate and improved content beyond the capabilities of the human brain. 

* Amalgamation of Varieties: The advent of generative media has made the process of creating content easier. One person can work and produce different types of media based on the needs and demands. 

However, the questions will arise with curiosity and sometimes with a tint of fear and doubt. 

Will generative AI cull the production media? Will generative AI impact the traditional way of producing content? Let’s start with one question at a time. 

Will Callout the Ineffective Processes 

Generative AI media is a force to reckon with in terms of ingenuity. Websites such as stock-image-video platforms will not feel the heat of generative AI until these Large Language Models (LLMs) begin producing real-life content.

Not just video and images, but also the content creation (here it signifies text-based content) will get better. They can generate error-free, accurate, improved, and personalized content with speed. Nevertheless, the aspect of humanness and depth is lacking in that content. LLMs are still in their developing phase. Taken by the nature of machines, they always stay in the zone of development. 

Effective processes are always appreciated, as is the work of generative AI models.

Will Usher an Era of Flexibility 

The constant pressure of generating new ideas can be overwhelming for many individuals with a background in creative content creation. These generative AI models are redefining the creative processes by offering flexibility and prompt solutions. 

Read as well: Unleashing the AI Threat: Will the Advertising World Face a Writers’ Protest?

With more time on hand, creators will use that to edit and enhance the content. Indeed, a machine or software cannot replace humans, yet it can offer solace and peace to humans by easing their work. 

In the End 

LLMs or large language models are inevitable, and one cannot deny their existence and impact in today’s era. Attempting to counter generative AI is futile. We all should be quick to adapt to new technologies and advancements to grasp the right skills. 

Production media such as movies and digital content have yet to see the greater impact of AI models in their landscape. Besides that, performance marketing agencies and digital marketing have started experimenting and creating with the help of CGI, AI, and a lot of other innovations.