We live in a world that has evolved to engage with all sorts of social media platforms at least once a day, if not more. According to recent key statistics on social media, over 63% of the world’s population, i.e., 3.81 billion people are active on a social media platform. And, as per the same study, out of 7.77 billion people in the world, 49.03% of the population use social networks, regardless of age or internet access. Hence, as per the best social media marketing agency in India, it is critical to manage your post content, graphic, posting hours, and other elements to drive engagement to enhance brand awareness. So, we, the best social media agency, have listed down 5 tips to help your brand boost post engagement:
Use Data and Analytics to Optimize Efforts: Every brand, cause of its niche offering, has a different kind of reach and engagement and interacts with different sets of audiences. Hence, it is difficult to set a common standard or bar for every brand. To ensure that you are reaching the right audience at the right time, you must look into your profile’s data and analytics to optimize your social media efforts to boost engagement. The following tactics will enable you to leverage the audience’s active time on the platform – and target accordingly.
Be Consistent in Telling your Story: There are a plethora of social media accounts and content creators that have taken the social media world by storm. Amidst this, as a competitive brand, you must never skip a chance to create engagement by sharing your story consistently. Never lose on any opportunity, be it the latest trend or demise of a famous celebrity (it may sound sadistic, but this is true!).
Use different features of social media platforms: Social media platforms offer unique, distinct, and engaging features that act as a user magnet. For example, Instagram’s Reel feature sees more engagement than IGTV or YouTube’s geo-tagging, and hashtags drive views on the platform, or Facebook’s Watch section sees hours of content consumption every day by users. By tapping into these features, brands or organizations can drive traffic to their profile, and thus, boost post engagement and enhance brand equity.
Tap on Trends: Brands must tap on every trending opportunity without acting laid back! YES! Why? Well, not everyone can be a trendsetter, but everyone can tag along the trend to be part of the algorithm that will drive users to your platform and get your content featured. So, as a brand, if you see a relevant trend or one that may not harm your brand reputation, dive right into it to improve post engagement.
Create a community feel: Though not many brands follow this advice as it is hectic to post frequently or engage at large, but creating a community vibe is what a brand needs to boost their post engagement, irrelevant on the platform. Building a community feel is not about forming cliques or groups (as on Facebook), but asking for people to participate, addressing them as a family, giving giveaways, asking for help, and everything under the sun that makes your audience feel at home. Several brands just use social media platforms as an information dissemination platform, but trust us, it is so much more than that. And, the best example for the same is – Zomato’s or Netflix’s or Tinder’s social media platforms.
Social Media Engagement is a tricky path, but once mastered, you can take your business from Zero to Hero! Investing in robust social media optimization services in India will help you align your social media marketing strategy with top-notch execution and reporting. So, if you are looking to hire the best social media optimization company, connect with us @The Marcom Avenue. Our team of experts will draft a plan that will suit all your needs and boost engagement, both organically and effectively.
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