Improve E-commerce Website Design By Tapping On Customer Journey

Turning your customer’s attention into a long-term relationship may sound like an impossible task but with effective utilization of your web design and customer experience strategy, you might be able to earn hundreds of loyal customers for your E-Commerce business.

With endless options to choose from, your audience needs some strong reasons to stay connected to your brand. The best digital marketing company in India understands that from visuals to usability, every element on your website is a contributing factor in your connection with the customer and in turn impacts your business’ ability to retain customers and earn new ones.

Here, we are going to have a close look at some of the most crucial and creative ways to boost your customer’s journey by improving your website design:

Make Navigation Easier:

Your website design is not all about the way your website looks. When it comes to customer’s experience, your site’s usability also plays a vital role. A survey by HubSpot proves that 76% of consumers say that the most important factor (for them) in a website’s design is easier search and navigation.

Your site navigation’s performance depends on how easily a visitor is able to explore your website. At any point, if a user couldn’t find what he is looking for, he would abandon your site and may visit your competitor.

The best web designing company in India suggests that your site’s menus should be organized in such a way that any visitor can find their needs within a few clicks. So, we suggest you focus on simplifying your content and navigation, to make the purchasing process seamless on your e-commerce website.

Establish an Emotional Connection:

Your website is not just a sales platform, it has much more power. A professionally designed website can earn your customer’s trust and improve your credibility. A well-designed web page can help you establish a positive relationship with your visitors, which can motivate them to come back to your brand.

Implementing these strategies on your web design can build trust and establish connections with your audience:

• Use Human Faces: We humans are instantly drawn towards images and videos with human faces, irrespective of the other content that surrounds it.
  To connect with your audience better, try embedding your team pictures on the About Us page, or of people using your products or services. This will help the visitors to relate with the product, your brand, and encourage them to engage with you.

• Share a Story: Stories are one of the most effective ways to share emotions. Engage your audience with your store with a feeling of joy, happiness, and positivity which improves the chances of converting visitors into customers.

Become Mobile-Friendly:

Nowadays, customers are not dependent on their computers or tablets to make a purchase. Everyone wants to save time and take action instantly. With such expectations of your customers, you need to be available for them everywhere. This will help you offer a better experience to your online audience.

The top website development company in India ensures a responsive web design so that your customers can reach your brand anywhere and everywhere. Also, it is very significant to focus on the site loading speed. If your site takes more than 5 seconds to load, they would prefer to visit another e-commerce website and make a transaction.

You can simply improve your page load speed by:

• Optimizing all the images and video content

• Disable autoplay for all multimedia elements

• Include more white space in your web design

If you are looking to offer an exceptional customer experience to your audience, we would suggest you to get support from the best website design and development company, The Marcom Avenue, and earn not just visitors but more loyal customers for your business.